Get Launched.
It's the greatest time to be an entrepreneur.
Discover how to launch a business and clearly establish the value you offer.
13 August 2022
9:30am - 11:30am BST
Zoom
Upcoming Workshops EMEA, APAC, North America Find out more
Are you ready to cross over from being self-employed to being an entrepreneur?
Being self-employed means having to contend with sales, marketing, administration and all the various operations require without being paid more for these roles. It’s lonely, it’s hard and often feels unrewarding.
Being an entrepreneur means running a business, which has a life of its own. A business can employ people. It can afford to pay healthy incomes, and the owner can take a holiday. A business has promise – it could be global, make an impact and create some real wealth for those involved.
A Clear Concept.
You need an answer for the basic questions people will ask: What’s this product or service about? What problem does it solve? Why should people listen to you?
A powerful concept is aligned to an origin story that's more than just about making money. It clearly establishes the value that you offer for your client and also how you can get paid for it.
In the early stages of business, you need to focus on establishing value, and value requires these four elements:
An Engaged Audience.
Before you worry about ‘the market’ of people who’ll buy from you, first consider identifying and building your audience: people who are first willing to pay attention to what you have to say and offer.
Having an engaged audience starts with identifying your ideal client and their pains and problems in great detail. Without this, creating the right content that opens the door for engagement and generates signals of interest will be a struggle.
Get Launched.
with Daniel Priestley
If you're...
@dentglobal
Over 3500 clients across 50+ industries have worked with Dent.
HOSTED BY
Daniel Priestley is the bestselling author of business books Key Person of Influence, Entrepreneur Revolution, Oversubscribed and 24 Assets, and co-author of How to Raise Entrepreneurial Kids and What's Your Business Worth?.
Daniel has built and sold businesses in Australia, Singapore and the UK, and is the co-founder of Dent Global, one of the world's top business accelerators for entrepreneurs and leaders to stand out and scale up.
With operations in EMEA (London), APAC (Sydney) and North America (Toronto), Dent's programmes have global reach. Over 3500 entrepreneurs globally have completed Dent's accelerators and developed their businesses with the support of industry-leading mentors.
He's named in the Top 10 Business Advisors in the UK (Enterprise Nation) and one of the top 25 entrepreneurs in London (Smith & Williamson Power100).
Daniel Priestley
Body Transformation Coach, Author and Founder of Gokay Fitness
“I was a one-man band working every hour of the day, 6.5 days a week.
I now have a team of personal trainers and a part time admin person. I am still working in the business, but I can now leverage the time so that I develop my business even further when my trainers are taking the workload from me.
I wrote a book fitness workbook called ‘Get Fit Stay Fit For Men Over 40’. And I increased my sales 66% compared to 2019 – and this happened in the lockdown even!
I learnt the value of creating packages and charging thousands rather than hundreds. Winning now is having lots of Strategy Calls in a week, booked by my admin assistant, pitching and converting them on my strategy calls, and delegating them to my team of trainers. It’s AWESOME!”
Presentation Coach, Founder of Ideas on Stage UK
“My business was not a business.
It was just an idea as I wasn’t making any sales. I was making a lot of videos on social media thinking that that alone was a good strategy. The thought of offering something for even £1,000 was unimaginable for me. And I used to start a sales conversation without really knowing what to expect and what to say.
The programme helped me create a full and remarkable solution which is so appealing to my audience. I’ve learned how to stop selling time for money and instead selling programmes which create a real transformation for my clients and can be offered at a much higher price. Every time I want to offer a new service, I know how to put together a very appealing offer. And I’ve learned more in one Sales session in this programme than in 7 years in my corporate role.”
Brand Strategist and Founder of The Brand Atelier
“Before joining the StartUp Accelerator, I was full of doubt about what my concept should be
and was having a bit of an identity crisis. I was distracted by all the shiny pennies out there and feeling overwhelmed with what I needed to do to get a business off the ground.
Fast forward to today and I have a firm concept in place, I’m finally charging my worth and working with clients who I genuinely love working with. Dent provided structure, proven strategies, and an environment where success was normalised which really propelled my business into something I never imagined it could be.”
Digital Marketing and Lead Generation Consultant
“I had two successful businesses before the Accelerator –
one product-based and one service-based. However I didn’t know how to package up what I had learnt through growing those businesses into an ‘offer’. I was jumping around different courses/ strategies, all without any real result. I needed focus and to go ‘all in’ one on strategy. This became the CAOS strategy.
My business has completely changed. I now have a packaged core offering which is delivering tremendous value for clients (helped one client generate 10,000 qualified leads in 3 months), but remains profitable and scalable for me. I have just had two £10k+ revenue months, am generating more leads for myself than ever, being asked to speak to other people’s audiences and building a community of clients who are excited to work with me.”
Executive Coach, Author, Founder of Abounding Solutions
“Before starting I was getting a lot of recognition for my work,
and had worked with some great organisations and private clients. However, the consistency of business was not at the level I wanted. I knew that to take my business to the next level, I needed the right kind of support.
By gaining the clarity I have gained about my business, who my audience is and what I have to offer, I feel I’ve laid a solid foundation that is taking my business to the next level. I have refined things in a way that makes me clearer about the value I have to offer, and as a result, makes what I have to offer more attractive.
In November 2019, LinkedIn invited me to write a regular newsletter which I write for introverted women leaders. In one year it has grown from 0 subscribers to over 52,000. I regularly receive messages and comments from women (and men) worldwide about how much my work has helped them.”
A Compelling Offer.
Develop a product or service that is a full and remarkable solution that people can buy, and make it easy for them to buy it with the right collateral.
Your ideal client needs a full and remarkable solution to their pains and problems, and simply being good at what you do is no longer enough. Establishing your unique method of solving the problem and forming a packaged offer allows you to escape the time-for-money trap.
Consistent Sales.
To do the work you must win the work. You need to maintain a rhythm of consistent leads, appointments, presentations and sales (LAPS).
Most entrepreneurs fall into the trap of doing anything but sales because having sales conversations can be awkward or frustrating. But mastering the right sales methodology is key. With it, you can handle objections and offer value – without leaving you feeling 'salesy'.
You’re an entrepreneur who’s in the early stages of business and maintaining a full-time or part-time job for your main source of income.
Early stages
Currently self-employed
You’re a self-employed professional who makes your services available typically on a freelancing or contractor basis, often trading time for money.
Stuck in StartUp mode
You’re an entrepreneur who’s been in business for a while, but feel stuck as your business is unable to expand operations and generate higher revenues.
Saturday, 13th August 2022
9:30am - 11:30am BST
Zoom
£10 + VAT
Ticket For Good.
By purchasing a ticket, you’ll be supporting ClientEarth,who are protecting and serving as our planet’s legal representatives in court. Thank you.
but would like to be a full-time entrepreneur, with a business that can employ a team, afford to pay healthy incomes for everyone involved, and allows the owner to take a holiday, then you need to master the CAOS and prove value.
Join bestselling author Daniel Priestley for this quick session designed for early-stage entrepreneurs, where you'll:
- Gain clarity around your CAOS (Concept, Audience, Offer, Sales)
- Learn how to build the foundations of Value into your business today so you can easily expand your Influence later
- Discover how to start moving your business towards the Lifestyle or Performance stage of the Entrepreneur Journey
BROUGHT TO YOU BY
Dent develops entrepreneurs to stand out, scale up and make a positive impact.
Since 2010, we’ve run world leading business accelerators and events, and over 3500 businesses have been through our Accelerators delivered by our teams in the United Kingdom (EMEA), Australia (Asia Pacific) and Canada (Americas).
We are a multi-award-winning training organisation. Our programmes are recognised by the Institute of Leadership and Management and CPD, and our team holds an Investors in People Gold accreditation. Most recently, we were awarded Business Enabler of the Year 2021 (Lloyds Bank British Business Excellence Awards) and Business Advisor of the Year 2021 (Growing Business Awards).
We’ve worked with businesses of all shapes and sizes from startup to billions in revenue, as well as celebrities, respected veterans, academics and sporting heroes, ensuring they have a business strategy that enables them to keep doing what they are great at.
