Key Person
of Influence.

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Do you have a powerful origin story for your business?

The world's most successful entrepreneurs have a powerful origin story for how and why they started their business. Their origin story is what enables others to understand just how passionate they are about what they do, and it's what enlists others to want to work with them.

On the other hand, businesses that lack an origin story come across as self-serving and disconnected, putting others off from wanting any part in it.

Entrepreneurship can get busy very quickly. Once you start a business, little time is spent thinking about the past. On this 1:1 call, you'll get to unpack some of your mountain of value – your stories, experiences and insights – with our Strategy Coach, and assess if your business and your origin story are aligned.

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  • Understand your mountain of value
  • Gain insight on how your origin story impacts your business
  • Improve the alignment of your business and your origin story 

Past. Present. Future.

  • Discuss the key milestones you'd like to achieve in business
  • Get clear on where you are on the Entrepreneur Journey and what you can expect up ahead
  • Identify the right strategy that will enable you to achieve your goals faster and more easily.

Are you on track to achieve the most strategic goal for your business?

Being in business involves setting some serious goals to prevent you from getting distracted by shiny new objects, or overwhelmed by everything that needs doing.

But even goal-setting takes some strategy. Setting the right goals at the right stages of business means that you can be confident that you'll be spending your time on the things that will have the most immediate and game-changing impact on your business.

Entrepreneurship is predictable. From working with thousands of entrepreneurs globally, we've identified the best time to set – and achieve – certain business goals. On this 1:1 call, you'll be able to pinpoint where you are on the Entrepreneur Journey and map out your goals alongside it, so that you can focus on the right goals at the right time.

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Is your business set up to be a force for good?

Now more than ever, it's easier to start and run a business. Never before have entrepreneurs been able to access talent, technology, resources, data, fand potential clients as easily as they do today. But as the ease of doing business increases, people's expectations of entrepreneurs increase, too.

Being in business is no longer enough. Entrepreneurs today want to do more with their business than just make money, and their customers expect exactly that.

Entrepreneurship is powerful. Being in business today means you're well-placed to solve problems for your customers, and solve the meaningful problems of our time. On this 1:1 call, you can take some time to tap into your visionary side and share the bigger game you'd like to play in the world. Our Strategy Coach can then talk about how role your business can play a role in turning that vision into reality. 

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  • Give yourself the gift of time and space to tap into your most visionary self
  • Identify actionable ways you can use your business to make a positive impact
  • Tie together your Origin, your Mission and your Vision  so that you have a powerful way forward for your business 

Next steps...

Stop fighting for customers, let customers fight over you.


Over 3500 clients across 50+ industries have worked with Dent.

Discover Your Influence Score

The Key Person of Influence Scorecard benchmarks your ability to influence and identifies opportunities for leveraged growth. If you want to become more visible, valuable and connected, this tool will identify your baseline.

Take this scorecard and find out how ready you are to be a Key Person of Influence – and receive a report that’ll tell you what to work on to become one.

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...and increase your ability to influence.

Join one of our upcoming group workshops no matter where you are.

Karl Schwantes | Xennox Diamonds

“I felt like I was working crazy hours, and I was putting in extra effort, but I felt like I wasn’t being rewarded for all the extra hard work and effort that I was putting in. It got to the point where I was feeling frazzled and really burnt out. I knew I had a lot of value to give, and a lot more people I could be helping – I just wasn’t reaching them.

Starting KPI allowed me to understand that I actually had a unique method for creating the ultimate engagement ring. ... Since my book launch, I was fortunate to have a lot of extra media exposure. But KPI’s done a lot more for me than just the book. It’s also given me great tools to form a lot of fantastic partnerships – partnerships I was able to leverage with my book launch, with companies like Brisbane BMW, The Flight Centre and Good Life Gyms. I’m just so excited at this point of all the amazing opportunities and possibilities that are yet to come.” 


Blue Wilson | Bodaskins

“I think a big problem has been finding the right people, getting them onboard with our brand values, what we’re about and the kind of work ethic we want. Then Nathan and I read Oversubscribed and then we started to read more about what Daniel had done, and what Dent was all about.

What we wanted out of 24Assets was to structure the business, grow up a little bit, mature. Being part of 24Assets made us feel a bit more confident. We hold pop-ups all over the world. We do them in New York, San Francisco, Sydney. In 2018, we did 24, so you can imagine that we put our assets to the test and for them to really work consistently for us in different timezones, with different teams, and now we can really operate internationally.” 


Nicole Bremner | East Eight and London Central Developments

“I’d always done one or two properties just as a hobby. It was just a way of me reinvesting the family finances and sort of keeping me occupied so I wasn’t just a ‘lady who lunched’. I didn’t actually know that property could be a serious business for someone like myself. If you talk to people who've done KPI, there's one P that stands out for them, and for me it was Partnership. After the Partnership day, I was introduced to an experienced property developer, and he proposed to joint venture with me. Now I know that, had I not done that Partnership day, there was no way I would have invested half a million pounds with a near stranger to actually do this partnership. But my goodness, did it change my life." 


Jon Hollenberg | Five by Five

“I found over the years that the website game was getting more and more commoditised. People were shopping around, they were getting through quotes, and it was getting hard for us to pitch and win work. Because of this, it was driving our prices down. We were caught on that treadmill of putting our heart and soul into each one of these projects and realising that ‘Id better go out and find that next project.’

Now I get introduced as a published author. The book is a business card on steroids. Competition is irrelevant. We have a much higher conversion rate, and we don’t get that pushback on price like we used to. The other really cool thing is that it’s not me building the websites anymore. I’ve got a team of 10 people who are doing the rollout and the implementation of our methodology.”


Sebastian Bates | The Warrior Academy

“The quality of the teaching is amazing. Something I’ve never experienced before. You’ve got these driven entrepreneurs with lots and lots of questions, and there’s not a single question the mentors are fazed by. They’ve been there, they’ve done that, and they’ve got a system in place to help guide you along.

My book’s become a bestseller on Amazon. We were voted top five in the UK for activities for our children, not just in martial arts, but for different clubs. And I remember when I was developing my pitch for the first time, I sat down and I had to fill in what would be a great vision for the business. I couldn’t think of what to write – this was part of the plateau issue I had. What could be a big goal for us? I just put ‘Take the Warrior Academy global.’ And now a year on, we’re a global organisation with 2,000 students around the world. The amount of feedback we’ve gotten, testimonies we’ve had from parents, has been absolutely mind-blowing.” 


Katherine Maslen | Brisbane Natural Health

“We’d experienced good growth in the business. Our client numbers had been good, and our team kept growing. But after four years of working on the business, I still didn’t have the reach that I wanted, and I didn’t have any idea about how to make the type of impact that I wanted to make. I realised that we were spending so much time getting new clients all the time, and although our client numbers were growing, it seemed like an endless process and I wanted to be able to do so much more.

Since releasing my book, things really started to shift, and the media began to notice me. In the last 12 months, I’d been on the Channel 9 Today show, multiple radio stations around the country, I’d been featured in a dozen articles in major publications like Good Health, Wellbeing and Nature & Health. Since being featured in the media regularly, our new clients increased by 30%, and the people we get through our doors are way more likely to invest in their long-term health. For the first time in my life, I have an amazing amount of clarity about the impact that I want to make in the world and how I’m going to do it. I’ve fallen back in love with my business.”


Mok O’Keeffe | Innovation Beehive

“What KPI allows you to do is to really focus and to move with pace. It gives you a structure and process that allows you to believe in yourself and realise your own value. The product piece forces you to think about what you’re actually doing for your clients, [and] what your clients or customers really want… to think bout the output rather than the input.

I have never regretted it for a minute. In just over a year, our business has gone from one employee and one virtual PA to now five employees. Our business has almost doubled in size, and we have clients in the UK, in Europe, the Middle East and North America. We partnered with Google, and they launched my book. I thought, ‘I’m never going to have the time to write that book,’ but it’s the single most important thing I ever did. It has completely set us apart from everyone out there.” 


Antoinette Oglethorpe | Antoinette Oglethorpe Ltd

“KPI has been a game changer for me, not only professionally for my business, but also personally. It’s also given me something which I didn’t expect, but I realise now is also important to me – a group of like-minded business people. Finding others that you can talk to, be genuine and honest and open about the challenges you’re facing, and then get support, tips and advice, is rare. I certainly didn’t have it before KPI.

The business I’m in, and the business most people are in, is very crowded. And I think it’s really important for people to recognise that they can stand out and they can distinguish themselves and set themselves apart from others by becoming a Key Person of Influence.”


Robert Gardner | Redington

“Pitching is transformational. The ability to get crystal clear, get the credibility in there, has not only changed the amount of business that Redington has won, but it’s changed the way everyone in the firm pitches ourselves to the outside world. We picked up three industry awards for being the best investment consultant of the year, we’ve taken more clients and more assets, and we landed a transformational partnership.

I joined the KPI course six years into my business, so there were already 50 people working at Redington. I only wish I had discovered KPI earlier. It’s been transformational not only for me, but for the business. And my challenge now is to turn every single member in Redington into a KPI.”


Dennis Hall | Yellowtail Financial Planning

“We were doing okay. I was being on the BBC every couple of weeks, I was going on the radio, on television. I had my own weekly column in our industry mags. I was pretty well respected in my industry, and we had no trouble at all getting new clients. So we had no problem there, but I kind of didn’t know what we were doing. It just felt like a treadmill, and working with coaches and consultants weren’t really doing anything.

I thought I’d already been pitching, and publishing, but the pitch isn’t just about having an elevator speech, it means unpacking it and doing something else with it. So I began to unpack. Since writing my book, my business has slimmed down in terms of the number of clients we work with, but my fees have gone up. So I love the writing process, because I can craft something of real value and it’s great fun.”


Stacey Kehoe | Brandlective

“As a digital marketing agency, we were putting together packages or retainer packages for our clients each month, and I was underpriced. I was thinking about how much time we’re putting into this and basing what I should charge them based on how much time we would be investing.

One thing that changed from doing KPI was I thought about the output. What is the outcome for my client? And I basically put together packages that are based on that. It significantly changed our pricing, and that was a really huge thing for me. And just by giving [the products] names, it helps our clients understand what it is that they’re getting, what we are doing for them.” 


Natasha Hawker | Employee Matters

“Employee Matters was going well enough, but it wasn’t wildly successful. It definitely wasn’t wildly successful enough considering all the hours I was putting in. I was regularly working 60-70 hours a week, and the problem was I actually knew I had a great product, but I struggled with how to get that message out there.

Implementing the five P’s in my business has been the gift that keeps on giving. Doing business has gotten so much easier. I’m loving what I do, I’ve lost that sense of desperation, and I’m having a lot more fun.”


Identify which strategies and methodologies your business should execute on TODAY, to accelerate your growth towards a Lifestyle or Performance Business.

Stand out. Scale up. Make a positive impact.

James Church is the author of the Amazon best-selling book, Investable Entrepreneur: How to convince investors your business is the one to back, and co-founder and COO of Robot Mascot, the UKs leading pitch agency.

He’s on a mission to stop great ideas failing due to poor communication and is frustrated to see so many founders struggle to raise the capital they need because they’re unable to convince investors their business is the one to back. James is passionate about working with founders to present a clear, concise and credible business case to investors.

James has been featured on numerous industry blogs and podcasts, has ran mentoring sessions at Tech Hub, Google Campus and Runway East, and delivered mastermind sessions for The Chartered Institute of Marketing, University College London and the University of East Anglia.

James speaks internationally at online and offline business events, conferences and accelerators, and appears on podcasts and in interviews.

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Over a decade of success stories