WHY CREATE PRODUCTS?

They never sleep; you can sell them any time - day or night.

They can go anywhere so you’re not limited by geography.

They create consistent value - you have good days and bad days but a product is consistent.

They add value to your business - all things being equal, a business that sells products is worth more than a business that sells time.

Other people can sell your products so you can have more sales channels.

Be brave. Have fun. Make a dent.

STEP 1 - ESTABLISH YOURSELF AS A KEY PERSON OF INFLUENCE

 

FIND OUT MORE

WHAT PRODUCTS DO YOU NEED TO CREATE?

 

University College London
Institute of Child Health
30 Guilford Street
London. WC1N 1EH 


 A 5-minute walk from
 Russell Square station.

 

1. High Volume Products
These are products that allow you to become known, liked and trusted. They could be information products like ebooks, podcasts, reports or downloads, or they could be physical goods that can be sold anywhere. This type of product is designed so that a lot of new people can get an experience of you or your business
without having to meet you.

2. High Value Products
These products must be “a full and remarkable solution, for a real problem, offered to a market who have the money to pay”. That may sound like a mouthful but it’s important that your high-value products tick a lot of boxes. You might not sell a lot of these products but when you do everyone wins.

Stand Out, Scale Up And Make A Dent In The Universe.

THE SPEAKER LINE-UP

We host these workshops because they help us share best practice while attracting businesses that may qualify to apply for one of our business accelerator programs.  

However, we believe that a business should do more than just attract opportunity for itself. We believe that as entrepreneur it's our responility to create more so we can contribute more as well. The UN Goals for Sustainable Development provides a framework for partnerships and contribute thats worthy of the challenges and opportunities we face as a generation.

GOOD BUSINESS, DOING GOOD

 

It's why from this event and from our accelerators, we'll make a contribution that supports the UN Goals for Sustainable Giving via the giving platform B1G1. Read more here

This workshop is brought to you by Dent. Operating across the UK, USA, Singapore and Australia, Dent have been dubbed by Huffington Post as “The World’s Leading Personal Brand Accelerator”. They have worked with tens of thousands of Business Owners and Entrepreneurs globally to help them achieve business growth and ultimately to become Key People of Influence in their industries. Their members include best-selling authors, award-winning companies, Guinness World Record holders, standout small businesses, TED speakers and more. Join a room of movers & shakers who are achieving receiving national and international acclaim for the work they’re doing.

Their global impact in the Small Business and Entrepreneurial space has seen them featured on Forbes.com, The Financial Review, BBC News, Octane, The Age, The Financial Times and more.

A LITTLE BIT ABOUT US 

WHEN AND WHERE?

Now Only: £49 per ticket

Each ticket includes a complimentary copy of Key Person Of Influence, Refreshments and Networking with over 200 business leaders.

Thursday, 26th July 2018

Registration: 12:15am
Start: 1:00pm
Finish: 5:00pm

GET YOUR TICKETS

Influence & Assets

Thursday, 26th July 2018 in London

Get Your Tickets

WHY SHOULD YOU ATTEND?

COMPETITION IS FIERCE

Immense time is wasted chasing new business and hunting for the next deal. With more competition than ever, being good at what you do isn’t enough. Learn the five steps for attracting high-quality leads that are pre-sold and ready to buy, making the competition irrelevant.

PROFIT IS RARE

80% of businesses are dependent on the owner. If they stop, the business stops. By design this is an inefficient and unprofitable catch-22. Our methodology presents a modern business model that leverages influence and technology to unlock higher revenues and greater profit.

BUSINESS IS HARD

Key People of Influence don’t struggle; they thrive in every industry. They have respected brands, they attract great opportunities, they’re highly paid, and can afford to do the fun stuff. This event presents the global standard for becoming the ‘go-to’ person in your industry.

Get strategic, boost profits and attract opportunities by mastering the 5 elements of influence.

THE FIVE-STEP METHODOLOGY WHICH HAS IMPACTED OVER  3,500 BUSINESSES WORLDWIDE

Develop a powerful answer to the question "What do you do?" and communicate your value with clarity.

THE PERFECT PITCH

PUBLISHED CONTENT

Establish credibility by getting your message into the hands of those who matter to increase the growth of your business.

PRODUCT ECOSYSTEM

Exchanging time for money is self-sabotage. Turn your skills, talents and expertise into scalable products that people want to buy.

RAISE YOUR PROFILE

Get you and your brand recognised in the media – online and offline – along with putting a face to your business.

PARTNERSHIPS

Nothing great was ever achieved in isolation. Create opportunities by partnering with high performers.

Our vision is to see a world of entrepreneurial teams solving meaningful problems on a global scale. Our mission is to help our people become more visible, valuable and connected doing the things they love. Join us to accelerate your entrepreneur journey.

ENDORSED BY THE SUCCESS OF OUR CLIENTS 

Over 3000 graduates globally.

Nicole Bremner 
on turning her hobby into a performance business.

Leanne Spencer 
shares how she articulated the value she has to offer.

Martin Norbury 
shares how he scaled his book into a productised programme for entrepreneurs.

Richard Woods 
on how he used the methodology to get onto 
BBC One - The Apprentice.

Watch more graduates

"Now is the time to build businesses that have a huge impact. That means becoming successful and making a difference beyond philanthropy – it’s about embedding values to build value."

A video from Daniel Priestley.

- Lord Dr Michael Hastings CBE

STEP 2 - BUILD A ECO-SYSTEM OF DIGITAL ASSETS

 

WHERE ARE YOU ON YOUR ENTREPRENEUR JOURNEY? 

Most people believe that the journey an entrepreneur takes is unique to every individual, and no one holds onto this belief more than business owners themselves.

But in thinking that their own journey is completely different from anyone else’s, they get caught up in its details and miss the actual bigger picture. Having worked with thousands of entrepreneurs and businesses from various industries, we’ve learned a lot about the Entrepreneur Journey – particularly that it is, in fact, a lot more predictable than most people think.

On the Entrepreneur Journey, there are certain problems and frustrations that come along at a very predictable time, and there are also certain ways to overcome them if you know the journey ahead of you.

There are one of five areas where your business is currently sitting:

1. Start-up - Pre-revenue business, testing out ideas in the market, less time, more stress
2. Wilderness - Struggling solopreneur, no product offering, juggling multiple roles
3. Lifestyle - A team of 3 - 12 people, less hours, more freedom, great revenue, low profit
4. The Desert - Too big to be a small business, and too small to be a big business
5. Performance - Steady growth, high valuation, investable, great team culture, profitable

Based on research and experience, and also reflective of Big Data, we've just released a 20-page report on these insights to help business leaders such as yourself to find out where you currently are in your own Entrepreneur Journey and how you can strategically plan and move forward. 
Read the report here

So, how do you accelerate yourself through the Entrepreneur Journey?

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Dent Key Person of Infliuence

In every industry, there are companies that take off. They effortlessly hire talented people, attract loyal customers, create cool products and make lots of money. These companies seem to stand out and scale- up quickly with support from investors, partners and the media. 

Sadly, most companies don’t perform this way.

Most entrepreneurs aren’t building anything of value. They work hard, make sacrifices, struggle, dream, plan and strive, but in the end, it doesn’t pay off. So, how do you do this? 

Build Digital Assets. An asset is anything that would still be valuable without you. Your home doesn’t change in value when you walk out the door. Shares in a blue-chip company don’t fall if a shareholder takes a holiday. Assets such as art, wine and metals maintain value regardless of what their owners are doing.

In your own business, it’s hard to see the assets. You’re so close to them that all you’re likely to see is a whirling mess of tasks, systems, documents, websites, lists.

THE ARE SEVEN CATEGORIES OF DIGITAL ASSETS 
WHICH YOU NEED TO DEVELOP

There are two main types of assets in business: physical assets – such as financial assets, infrastructure, buildings – and intangible assets – which includes ideas, brands, methodology, content and creative innovation. Traditionally, physical assets were of more value, but today this value has shifted. Now, innovation, methods, creativity and uniqueness are what’s key to being in influential in your industry.

What do Apple, Nike and Virgin have in common? Their brand is an asset. They’re not just a name, they encompass a vision and mission, they have values, there is a certain feel and look. When customers think about these brands, emotions are evoked and memories are prompted. Today, marketers know that they can create a unique perception of a brand in customers’ minds.

Knowing the position of your business means that you are placing yourself where customers are already going and looking, and addressing a particular need customers already have. Position your business to effectively connect to a market, it needs a clearly identified channel to that market, and a data that gives you an edge which include your clients’ preferences, their frustrations and their buying habits.

INTELLECTUAL PROPERTY

BRAND

MARKET

PRODUCT

SYSTEM

CULTURE

Businesses with great culture assets attract the right people to build and grow the business with. They also recruit and retain team members who are eager to contribute their skills to add value to the company, and who want to continue training and developing their skills to improve their performance. Having this kind of team encourages others to want to join, stay and develop a sense of loyalty.

System assets are what allow the running of the business to be streamlined and efficient. How do you operate your business, and is the way you do it effective, productive, and progressive? It’s not just about the tools you use to run your business, but the way in which you utilise them to achieve success. This includes Marketing and Sales, Management and Admin, and Operations.

When we speak of products, we’re not only referring to a product as simply a set of physical items or packaging. A product is a replaceable and consistent way of achieving a desired outcome that your customer wants. Great businesses have a product ecosystem with four types of product, including a range of free, low-cost and core products that all serve a unique purpose.

FUNDING

Your funding assets are the key to your business accessing money to develop your assets further. If you’re buying a house, the bank wants independently produced documents – payslips from an employer etc. It’s the same for your business, lenders or investors want to see documentation to prove the asset’s value, the
ownership structure and the serviceability.

DANIEL PRIESTLEY

Co-founder of Dent Global and Keynote Speaker

JANE FRANKLAND

Advisor, Speaker, Author & 
Champion in Cyber Security

GARY DAS

Author & Managing Director
of Active Mortgage

Usually: £69

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