Campaign
Driven Enterprise

Watch this quick video to get an introduction.

Workshop Objective

Over three days, Daniel Priestley will take you through developing a 12-month tactical campaign plan based around running a campaign every quarter. This strategy will allow you to create sustained periods of high demand for your products and services on top of your daily activity. You'll also end up spending far less time in 1-on-1 sales meetings as you'll be generating several clients all at once, freeing up more of your time to deliver remarkable value to your market.

Build your market

Become oversubscribed

Execute campaigns

The solution is campaigns

Running a campaign can create an immediate market buzz around your product or service whether it's already been launched or not. The campaign process is split into a 5-step method which can be applied to any business.

The problem

Most businesses are set up to win and service clients one at a time. It’s unsustainable and causes people to grow bored or to burn out. This doesn’t work for the business owners (who exhaust themselves fast and can’t scale) and it doesn’t work for the clients (who don’t get the energy they deserve). It’s incredibly difficult to create the sales velocity required for fast growth without thinking like a "Campaign Driven Enterprise”.

Planning

Build-up

Oversubscribed Release

You must know your capacity and who it’s for, that is, know the point where you’ll actually be oversubscribed and who will see the
most value in that capacity. This is vital.

Explain your process and your terms in advance so that the market can prepare itself. Tell people what’s going to happen before it happens. Don’t ask for the sale, ask for the signal.

You become oversubscribed when more people want your product than you can deliver it to. The purpose of being oversubscribed is so you can be selective with whom you'll work with or sell your product to.

People talk. Today a dissatisfied customer will tell a thousand friends on Facebook and several hundred Twitter followers, and their negative review of your business could haunt you for years.

Delivery & Follow up

Tell your stories, share the numbers, issue reports, capture the magic moments and spread the word about your campaign’s achievements. Learn the lessons, make changes and refine the process before repeating it.

Celebrate and Innovate

The 10 principles oversubscribed businesses live by

Separating yourself from the market to create your own

How to find your "ideal" client

Creating a high-performance environment and team

Creating and leveraging a product eco-system

Working out your "remarkable capacity"

Building campaign/sales assets and leveraging available tools

Structuring a sales timeline and 12-month campaign schedule

Testimonials from past attendees
Read Testimonials

Benchmark your campaign performance by answering 40 yes/no questions around the current campaigns you're running. At the end of the scorecard, you will receive a personalised report on how you can improve on the six key areas along with bonuses.

Start the Campaign Scorecard

Note: If you'd like to bring along a member of your team, please click here to get access to a discounted rate.

The problems your customers's are facing and how to solve them

Why collateral is king over digital

Presenting your value

Building a structure for your sales team

The decision-making cycle

Gaining a PhD in your customers' problems

How Dent have built their product ecosystem and sales process

Refining your ATM to suit your evolving business

Read More
Can't make it? Click here to check out our upcoming events

Bloomsbury Hotel
16-22 Great Russell St.
London, WC1B 3NN.

 A 5-minute walk from
 Tottenham Court Road station.

 

Our vision is to see a world of entrepreneurial teams solving meaningful problems on a global scale. Our mission is to help our people become more visible, valuable and connected doing the things they love. Join us to accelerate your entrepreneur journey.

Be brave. Have fun. Make a dent.

ENDORSED BY THE SUCCESS OF OUR CLIENTS 

Over 3000 graduates globally.

Nicole Bremner 
on turning her hobby into a performance business.

Leanne Spencer 
shares how she articulated the value she has to offer.

Martin Norbury 
shares how he scaled his book into a productised programme for entrepreneurs.

Richard Woods 
on how he used the methodology to get onto 
BBC One - The Apprentice.

Watch more graduates

We host these events because they help us share best practice while attracting businesses that may qualify to apply for one of our business accelerator programs.  

However, we believe that a business should do more than just attract opportunity for itself. We believe that as entrepreneur it's our responility to create more so we can contribute more as well. The UN Goals for Sustainable Development provides a framework for partnerships and contribute thats worthy of the challenges and opportunities we face as a generation.

GOOD BUSINESS, DOING GOOD

 

It's why from this event and from our accelerators, we'll make a contribution that supports the UN Goals for Sustainable Giving via the giving platform B1G1. Read more here

SECURE YOUR SEATS

Early-bird ticket: £449 +VAT

Each ticket includes refreshments, a paperback copy of Oversubscribed and networking with over 100 business leaders.

General Ticket: Only £699 +VAT

Offer ends on 30/04/18

Get your tickets

This workshop is brought to you by Dent. Operating across the UK, USA, Singapore and Australia, Dent have been dubbed by Huffington Post as “The World’s Leading Personal Brand Accelerator”. They have worked with tens of thousands of Business Owners and Entrepreneurs globally to help them achieve business growth and ultimately to become Key People of Influence in their industries. Their members include best-selling authors, award-winning companies, Guinness World Record holders, standout small businesses, TED speakers and more. Join a room of movers & shakers who are achieving receiving national and international acclaim for the work they’re doing.

 Their global impact in the Small Business and Entrepreneurial space has seen them featured on Forbes.com, The Financial Review, BBC News, Octane, The Age, The Financial Times and more.

A LITTLE BIT ABOUT US

 

Become a Key Person of Influence with Daniel Priestley

Daniel is the co-founder of Dent, a global business designed to create a world full of entrepreneurial people who solve meaningful problems.

Daniel started out as an entrepreneur at age 21 and built a multi-million-dollar event, marketing and management business before the age of 25.

A successful entrepreneur, international speaker and best-selling author, Daniel has built and sold businesses in Australia, Singapore and the UK.

With a passion for global small business, Daniel is the author of the three best-selling books “Key Person of Influence”, “Entrepreneur Revolution”, “Oversubscribed” and the newly released "24Assets".

With over 3000 entrepreneurs having graduated his accelerators over the last 7 years, Daniel has rare access to global best practices around what's working and what's not working in business.

PRESENTED BY DANIEL PRIESTLEY

What's covered on the third day: 20th July 2018

What's covered on the first two days: 19th - 20th June 2018