Campaign
Driven Enterprise

Watch this quick video to get an introduction.

Over three days, Daniel Priestley will take you through developing a 12-month tactical campaign plan based around running a campaign every quarter. This strategy will allow you to create sustained periods of high demand for your products and services on top of your daily activity. You'll also end up spending far less time in 1-on-1 sales meetings as you'll be generating several clients all at once, freeing up more of your time to deliver remarkable value to your market.

Build your market

Become oversubscribed

Execute campaigns

Running a campaign can create an immediate market buzz around your product or service whether it's already been launched or not. The campaign process is split into a 5-step method which can be applied to any business.

Most businesses are set up to win and service clients one at a time. It’s unsustainable and causes people to grow bored or to burn out. This doesn’t work for the business owners (who exhaust themselves fast and can’t scale) and it doesn’t work for the clients (who don’t get the energy they deserve). It’s incredibly difficult to create the sales velocity required for fast growth without thinking like a "Campaign Driven Enterprise”.

Planning

Build-up

Oversubscribed Release

You must know your capacity and who it’s for, that is, know the point where you’ll actually be oversubscribed and who will see the
most value in that capacity. This is vital.

Explain your process and your terms in advance so that the market can prepare itself. Tell people what’s going to happen before it happens. Don’t ask for the sale, ask for the signal.

You become oversubscribed when more people want your product than you can deliver it to. The purpose of being oversubscribed is so you can be selective with whom you'll work with or sell your product to.

People talk. Today a dissatisfied customer will tell a thousand friends on Facebook and several hundred Twitter followers, and their negative review of your business could haunt you for years.

Delivery & Follow up

Tell your stories, share the numbers, issue reports, capture the magic moments and spread the word about your campaign’s achievements. Learn the lessons, make changes and refine the process before repeating it.

Celebrate and Innovate

The 10 principles oversubscribed businesses live by

Separating yourself from the market to create your own

How to find your "ideal" client

Creating a high-performance environment and team

Creating and leveraging a product eco-system

Working out your "remarkable capacity"

Building campaign/sales assets and leveraging available tools

Structuring a sales timeline and 12-month campaign schedule

Testimonials from past attendees
Read Testimonials

Benchmark your campaign performance by answering 40 yes/no questions around the current campaigns you're running. At the end of the scorecard, you will receive a personalised report on how you can improve on the six key areas along with bonuses.

Start the Campaign Scorecard

Note: If you'd like to bring along 3+ team members, please click here to get access to a discounted rate.

The problems your customers's are facing and how to solve them

Why collateral is king over digital

Presenting your value

Building a structure for your sales team

The decision-making cycle

Gaining a PhD in your customers' problems

How Dent have built their product ecosystem and sales process

Refining your ATM to suit your evolving business

Can't make it? Click here to check out our upcoming events

The Rembrandt
11 Thurloe Place, 

London, SW7 2RSN

 A 7-minute walk from
 South Kensington Station.

 

Be brave. Have fun. Make a dent.

ENDORSED BY THE SUCCESS OF OUR CLIENTS 

Over 3000 graduates globally.

Nicole Bremner 
on turning her hobby into a performance business.

Leanne Spencer 
shares how she articulated the value she has to offer.

Martin Norbury 
shares how he scaled his book into a productised programme for entrepreneurs.

Richard Woods 
on how he used the methodology to get onto 
BBC One - The Apprentice.

Watch more graduates

We host these events because they help us share best practice while attracting businesses that may qualify to apply for one of our business accelerator programs.  

However, we believe that a business should do more than just attract opportunity for itself. We believe that as entrepreneur it's our responility to create more so we can contribute more as well. The UN Goals for Sustainable Development provides a framework for partnerships and contribute thats worthy of the challenges and opportunities we face as a generation.

GOOD BUSINESS, DOING GOOD

 

It's why from this event and from our accelerators, we'll make a contribution that supports the UN Goals for Sustainable Giving via the giving platform B1G1. Read more here

SECURE YOUR SEATS

Early-bird Tickets available now
until 31/10/18!

Each ticket includes refreshments, a paperback copy of Oversubscribed and networking with over 50 business leaders.

General Ticket: Only £699 +VAT

Dates: 24th - 25th January 2019 and 15th February 2019.

Get a ticket (£499 +VAT)

This workshop is brought to you by Dent. Operating across the UK, USA, Singapore and Australia, Dent have been dubbed by Huffington Post as “The World’s Leading Personal Brand Accelerator”. They have worked with tens of thousands of Business Owners and Entrepreneurs globally to help them achieve business growth and ultimately to become Key People of Influence in their industries. Their members include best-selling authors, award-winning companies, Guinness World Record holders, standout small businesses, TED speakers and more. Join a room of movers & shakers who are achieving receiving national and international acclaim for the work they’re doing.

 Their global impact in the Small Business and Entrepreneurial space has seen them featured on Forbes.com, The Financial Review, BBC News, Octane, The Age, The Financial Times and more.

A LITTLE BIT ABOUT US 

Become a Key Person of Influence with Daniel Priestley

Daniel is the co-founder of Dent, a global business designed to create a world full of entrepreneurial people who solve meaningful problems.

Daniel started out as an entrepreneur at age 21 and built a multi-million-dollar event, marketing and management business before the age of 25.

A successful entrepreneur, international speaker and best-selling author, Daniel has built and sold businesses in Australia, Singapore and the UK.

With a passion for global small business, Daniel is the author of the three best-selling books “Key Person of Influence”, “Entrepreneur Revolution”, “Oversubscribed” and the newly released "24Assets".

With over 3000 entrepreneurs having graduated his accelerators over the last 7 years, Daniel has rare access to global best practices around what's working and what's not working in business.

PRESENTED BY DANIEL PRIESTLEY

What's covered on the third day: 
15th February 2019 with Daniel Priestley
from 9:30am to 5:00pm

What's covered on the first two days: 
24th - 25th January 2019 with Daniel Priestley
from 9:30am to 5:00pm

The Solution

The Problem

Workshop Objective

Our vision is to see a world of entrepreneurial teams solving meaningful problems on a global scale. Our mission is to help our people become more visible, valuable and connected doing the things they love. Join us to accelerate your entrepreneur journey.

Companies like Apple, Tesla and Virgin value high performance in face-to-face sales conversations.
Yet small and medium-sized businesses will do anything to avoid frontline selling. In your industry, if you or your team cannot sell your product, you really are in trouble.

Do you and your team have enough sales knowledge?

Sales knowledge means you have enough sales theory, useful knowledge of your market, your product, your potential customers and competitors in your industry. It also means you have up-to-date working knowledge of the trends within your industry, in order to really sell what’s truly valuable to your customers. Grasping sales knowledge is a must and will result in you feeling more confident in your pitch and having the ability to fully assist a potential client.

Prospecting is also critical to sales success and to the selling system. You need to be convinced on how to make contact with prospective clients; and that you can quantify your effectiveness by measuring conversion rates. When we work with clients in our workshops, we tend to spend a lot of time clarifying the selling system with a big focus on prospecting – how you typically reach the RIGHT customers.

The Backstory

DO YOU AND YOUR TEAM UNDERSTAND:

 


If you think sales is about getting people to understand the value of your products or services and their features, advantages and benefits, you’ve missed the point and are living in the 80’s. 

People don’t care one bit about you. 
They don’t care about your products or services.
They care about getting the results that will make their lives better.
 People don’t buy drill bits. They buy holes.


This workshop is about mastering the science of selling ideas, especially if you’re a product business. Nike doesn’t sell shoes. They sell an idea of what it means to wear their brand, and they command a premium for it. Likewise, Apple doesn’t sell the specs of their hardware. Great brands sell ideas and Key People of Influence understand how to take their market beyond the functional and commoditised aspects of a product or service and instead lift people up to the vital, valuable and essential qualities that help them get what they really want, that don’t just get sales, but creates champions of their brand. So if you think this day is about all the copy written on this page, then you’ve already missed the point.

 
Get 2 tickets (£699 +VAT)
Special offer

How your product ecosystem supports your sales process?

Selling a product becomes easy if you've got other products that compliment it.


How to start a conversation with a potential buyer?

You need to get their attention in the first 30 seconds.



The importance of sales scripts?

Your sales team all need to convey the same message. When it comes to selling like a Key Person of Influence, high value positioning is everything. When a salesperson from Apple makes a prospecting call, they have the power of a world class brand behind them. But how can you get that same edge when you or your team are unknown to the prospect?